ANDRA appoints its ambassador to India and the Middle East
Australian National Drag Racing Association (ANDRA), the drag racing sanctioning body of Australia, has announced a tie up with AKT Strategic Consulting as part of its overall strategy to expand overseas and seek global partners.
AKT Strategic Consulting is founded by Mr.AK Tareen, who represented the Australian federal and state governments in India to promote Trade, Investment and Cultural ties since 1995 until his retirement as SA’s Senior Trade Commissioner early this year.
The Chief Executive Officer of ANDRA, Mr.Malcolm Bulley, said “Indians, like Australians, are extremely passionate about Sports. With increasing prosperity, Motor Sports is becoming hugely popular amongst Indians who now host their own Grand Prix and have produced several internationally recognised F1 racers. ANDRA is keen to tap into this large but unexplored market to promote its calendar of events in 2014 and beyond.”
“We are delighted to appoint Mr.AK Tareen as ANDRA’s Ambassador to India and the Middle East to promote Drag Racing and help attract global partners. Mr.Tareen is a keen sporting and motoring enthusiast and, as Australia’s rep in the subcontinent for nearly 2 decades, comes with immense credibility, experience, knowledge & networks in the region. He has a brilliant track record in innovatively marrying Sports with business” said ANDRA’s Business Development Manager Ms.Jennifer Harrison said “I am truly excited at the prospects of AK Tareen introducing overseas companies to the Most Powerful Motorsport on the Planet”
Mr.Tareen said, “I am quite excited to be associated with ANDRA as their Ambassador. As a keen automobile and racing aficionado right since my childhood, it is a dream come true for me to be working closely with this Sport. I am looking forward to use my profile and connections to build ‘Brand ANDRA’ in India and the Middle East as well as promote global partnerships”